Email Marketing Service
Most companies have a long list of old clients that haven’t engaged with your brand for a long time. Even though there are many different ways to reconnect with your clients, email marketing is the most cost-efficient and the ROI continues to improve year after year. The Email Marketing Service we offer has many advantages associated with it. When used correctly, it can generate new clients, increase sales, and help you in your retention.
Strategy and planning
1. Information
Before we start, we are going to generate some information about your database. Things like opt-in, GDPR or CAN spam act will be discussed. Next to that, we will get to learn your old (or new) clients better so we can discuss the strategy for the Email Marketing Service.
2. Strategy
one of the biggest corporate failures is to tireless sending of emails without a previously planned strategy. An email is never the end of a funnel, but it is a doorway to an action, therefore it is essential to have, next to relevant content, a clear call-to-action, that motivates the reader to continue.
In email marketing, you have several different strategies
- Informative, where you inform your existing clients about events, changes in your store or to get feedback. Sometimes this is the right strategy to share testimonials of satisfied clients
- Location, you use when you are promoting your brand in order to get more “walk-in” clients to your physical or online store.
- Commercial is the most traditional one and is intended to increase impulsive behavior through promotions, new products or coupons
- Retention targets to monetize your current active clients and aims to promote their relationship with your brand or company
Packages
Through our unique email platform, we can support you all the way in the 2 different services we offer.
This is the best solution for small businesses with small or medium databases. You won’t have a dedicated server but we will send all your email messages with this full-service package. You won’t have to learn a new platform and with your dedicated account manager, you only need to supply the emails.
| Package | Performance a day | 1 month | 3 month |
| 1 | 0 – 200k | €600 | €1500 |
| 2 | 200k – 500k | €1000 | €2500 |
| 3 | 500k – 1 mil. | €1500 | €4000 |
| 4 | 1 mil. – 5 mil. | €3000 | €8000 |
You will have your own server and you are getting the full power from our unique email platform. Your dedicated account manager will show you the platform and support you when you need it. There is no limit on guidance, but you won’t need much time with this simple platform. This is the ideal solution for big companies with large databases or for companies that need a high-security level.
| Performance an hour | 1 month | |
| Full server | 0 – 200k | €4000 |
This package includes a unique IPS
One strategy by itself would give you some performance, but combining the right strategy would make your email marketing so much more powerful. Since you are targeting clients that already know you, your success rate will be so much higher.
3. Content and design
Now that we know you and your clients, we can start writing and designing. Content and images need to be balanced for many different reasons but keeping at least 60% text versus 40% images should help your client to receive it and able to read it.
There are many rules, Do’s and Don’ts for email marketing and we will advise you on “how to get the most out of your clients”. Before we send out anything, we will discuss every message with you and guide you every step on the way.
So why Email Marketing?
This marketing method has been around for over 30 years, and it’s still one of the strongest ways to approach leads and existing clients today. This highly effective digital marketing strategy allows you to convert new clients and turn existing clients into loyal fans of your product.
Our team of experts will help you create target groups, optimize email campaigns for the highest open and click-through rates, and create automated processes to ensure that you nurture your leads and clients.